The Music Industry + Live Lounge

6/9/18                                                  

L/O: To identify and explain different music genres

• Rap
• Metal/Heavy
• Grime
• Pop
• HipHop
• Country
• Opera
• Drum And Bass
• K POP
• Reggae

Rock

Usually quite dark. May wear makeup. Shout more than sing. Pain

Pop

Quite lovey dovey. Smooth music. Soft voices

Rap
Fast dissing others that they do not like



Investigating Pop Further

Target audience:
Teenagers or students

Magazines or radio stations featuring this genre:
Heart and top of the pop and we love pop

Photos and music videos links



Music Magazines


L/O: To explore the terminology and genres of popular music magazines

Typography: this style and appearance of printed matter

Layout: way in which the parts of something are arranged or laid out 

Colour Palette: A palette is a range of Colours. It is also the board that artists use to hold and mix paint. Picture Picasso in his blue period: He is holding a palette on which you see a limited palette of blue tones.

Mise-en-scene: the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film. The setting or surroundings of an event.

5 pop covers


5 Rock covers 




RAP magazine



POP what does it have in common

Bright colours
Feminine poses
Big flashy
Celebrities

Rock


Music magazines and audiences                                                                                     17/9/18

L/O: To identify and analyse a target audience using demographics and psychographics

KERRANG!

Aimed at teenage emo's 13-17 

Barking Dogs on leashes 

Identifying The Audience

• Think about what audience your media will attract 
• Gender 
• Age
• Location/nation 
• Religion
• Interest
• Interest
• Sexuality
• Class
• Existing or new audience
• Values/ideology
• Mass or niche 
• Race

Demographics- Factual data: Age gender, Race, location, employment.

Psychographics- Lifestyles and behaviours: Personality, Values, attitudes, interests, lifestyles

Demographics of my magazine 

Genders- Male and female 

Age- 13-17

Sexual orientation- straight

Race- white

Location- EU 

Marital status- single

Class-A B C1  (Refer to picture above)

Education- College

Job- N/A / PART TIME

My magazine has an audience that are
Egoits
innovators   
groupies
rebels

20/918                                        Genre and target audience

L/O: To identify target audiences for a variety of music magazine genre and link to genre codes

• Age 18-28
• lower class
• Male
• Martial status - single
• Job- full time 
• Education - None 

• Age 15-22
• Middle upper class
• Female
• Martial status single
• Job part time/Full time
• Education full time

This magazine, even though it is a pop mag, has a slightly older target audience therefore a higher production quality and a more sophisticated air around it.

•  Age 20-45
• Martial status - both unmarried and married
• Male
• Middle class
• Job full time
• Education maybe uni

• Age 30-55
• Male
• Martial status married 
• education none
• job full time 

Mojo Magazine

MOJO is THE MUSIC EXPERT – a magazine of high brand values and integrity. A carefully crafted musical archive covering the very best of music across genres. From classic and modern rock, folk, soul, country to reggae, electronic and experimental.

Mojo (magazine) Mojo is a popular music magazine published initially by Emap, and since January 2008 by Bauer, monthly in the United Kingdom. Following the success of the magazine Q, publishers Emap were looking for a title that would cater for the burgeoning interest in classic rock music.

35 and both genders





£13.50


27/9/18 The Music Industry

L:O/ To explore the magazine industry ownership, regulation and revenue 

Conglomerate: a thing consisting of a number of different and distinct parts or items that are grouped together.

Globalised: develop or be developed so as to make international influence or operation possible.

Diversify: enlarge or vary the range of products or the field of operation of (a company).

Regulation: a rule or directive made and maintained by an authority.

Revenue: income, especially when of an organisation and of a substantial nature.

Circulation: Magazines in shops being sold 

Whats on TV US Magazine publisher: Burda media 

Radio times: General manager of the BBC

TV choice: Bauer media group

Take A Break: Bauer Media Group 

Good housekeeping: Hearst communications

Bauer Media research:

Own over 600 magazines 

Mojo and Q are the 2 english companies 

Mojo became the worlds biggest music mag 

They own Radio stations online sites and tv channels 

The IPSO PCC
Bauer joined ipso 

Magazines gain money from Advertising, sales, 

There has been a dramatic drop due to the internet 

Making websites

 L/O: To explore and identify the magazine's target audience  1/10/18

MOJO Magazine

• Award winning team and editor (best of the best)
• Cover well known artists new and old but all popular 
• Biggest magazine in the UK 
• Markets itself as a mix of all genres, however features certain genres more often
• Free CD every month 
• "If your featured in MOJO you matter."
• Music expert - high quality journalism, show very best music from all genres. Prefers to cover high quality instead of high viewer rates 
• Used to be a rock magazine 

General Audiences

• Weekly magazines tend to focus on the working class
• Monthly Magazines tend to focus on middle class
• Females tend to buy more magazines then men so the target audience tend to be women
• Demographic 68% male
• Mean age 42
• ABC1 profile 49%

MOJO Media Pack

DAVE, 42, is a passionate and discerning individual who loves the good things in life. A professional with high disposable income, music has sound tracked every major event in his life so far and continues to define him. A child of the ‘70s, he missed out on punk but admires its confrontational spirit, which inspired the likes of THE SMITHS and the indie music that he listened to in his teenage years. As he entered his twenties, he also began to explore the most timeless, enduring rock bands – THE BEATLES, DYLAN, BOWIE, PINK FLOYD, LED ZEPPELIN, NEIL YOUNG and THE ROLLING STONES. 

Dave continues to seek out the best in modern music, baulking at his daughter’s love of manufactured pop and yet enthusiastically sharing his son’s burgeoning interest in bands like the ARCTIC MONKEYS. A worldlywise, well-read man, these days he is thrilled when he hears new folk music or the latest African outpouring. While he believes vinyl is the most authentic of music formats (53% of MOJO’s audience listen to music this way), he still values CDs. He will often want to listen to his favourite bands in his car or at home on his CD player, with friends and family. CD is still king for Dave and his fellow MOJO readers, with 80% regularly listening to them. 

Dave has grown to become a frequent user of streaming services too (48% of MOJO readers use streaming services as a music source). Listening to music through SPOTIFY, YOUTUBE or AMAZON MUSIC simply encourages him to buy more music that he’s heard, on CD and vinyl. His iPod, iPad and iPhone are all impressively loaded with everything from Motown to 60’s garage punk and even the latest in bedroom electronica. A heavy gig goer and massive fan of live music (91% of MOJO readers have been to a live music gig in the last year) these days he prefers the more ‘boutique’ festival experience of LATITUDE or GREEN MAN, which often have the mix of old and new music that Dave most appreciates. A few years ago he discovered THE WAR ON DRUGS in MOJO and, through his journey discovering new and exciting music, he recommended the band’s Lost In The Dream album to all his friends and a few colleagues at work. He feels proud now that the band have won a Grammy award. Besides the latest WAR ON DRUGS album, other recent purchases include LCD SOUNDSYSTEM’S AMERICAN DREAM and ROBERT PLANT’S CARRY FIRE.

From this I can see that this specific MOJO reader likes all kinds of music varying from punk to pop and still listens to things on spotify. He is a family man and encourages his children to take a liking to all music. he is a middle class man with a normal life.

4/10/18

Mojo uses and gratifications

L/O: To identify what audiences get out of music magazines 

Personal identity

• Fandom - specialised audience 
• Aspirational role models, legends in music
• Addresses all genres with a value of authenticity

Social interaction 

• Offer news and gossip on specific artists
• What goes on and filter, same thing every month, same form of ritual.

Entertainment

• Free CD'S, gifts 
• Offer escape into the worlds of the artists

Surveillance 

• Sense of contact with real world
• Rising artists
• Deaths
• Recommendations 

Cover Analysis

L/O: To analyse the cover of a magazine, linking it to genre and audience

Babyboomer - A person born in the years following the Second World War, when there was a temporary marked increase in the birth rate

Diversification - Entering into additional markets and/or pricing strategies. Often the product may be improved, altered or changed, or new marketing activities are developed.

Audience Address - When a product, in this case mojo addresses the audience and involves them. 

Discerning - having or showing good judgement.

House Style - The expression house style refers to the specific usage and editing conventions followed by writers and editors to ensure stylistic consistency in a particular publication or series of publications (newspapers, magazines, journals, websites, books).

Dave Grohl is the lead singer of the foo fighters. They are a fairly old rock band 
Nirvana is a band that are an old rock band 
Lou Read is an american musician 
Ian Dury and the blockheads 
Sparks are an american rock band 
Dave Gilmour was part of pink floyd and was a guitarist 
Cat stevens - folk
Elvis - Rock and roll 

Cover Analysis 

• Shot Type - Mid shot 
• Star Vehicle - Film written or produced for someone in particular
• Colour Palette - Bright harsh colours 
• Brand artists mentioned - Dave Grohl, ian dury, sparks, nirvana, Lou reed, Dave Gilmour, Cat Stevens and Elvis
• Masthead style - Large eye catching 
• Main Coverline style - Large
• Minor Coverline style - Big but smaller like a subheading style 
• Puff - Key concepts and skills for media studies
• USB - Freebies
• Teen spirit - Free cd's

15/10/18

MOJO ANALYSIS

L/O: TO ANALYSE THE COVER OF A MOJO MAGAZINE LINKING IT TO GENRE AND AUDIENCE 

TEST!!!!

Shot type - The shot type is a mid shot of Dave Grohl, looking serious and concentrated. This would appeal to the audience as it familiarises Dave Grohl with them, as he takes music as seriously as they do. Dave Grohl is (the star vehicle in this magazine) lead singer of a typical band that MOJO magazine may advertise in their magazine, the Foo Fighters.

Colour Palette - The colour palette is white, yellow, black, red and grey. This would appeal to the target audience as they are colours that connote to fresh and new, which is what the magazine wants its articles and news to be to it's readers. 

Artists and bands featured - Most of the bands and artists featured are not current, however they were very influential in they're time (mostly 70's or 80's). This is important as most of they're fans are middle aged (30-45) and so this music is very influential to they're time. This also allows the hardcore reader to find out what their favourite band is up to now that they aren't current anymore. 

Masthead - The masthead is in sans serif and block capitals. The word MOJO means magical, mystical and powerful, which can help make the reader feel like they are going to another world of solitary, like Eutopia when they read the MOJO magazine; also appealing to the hardcore fans that the magazine is aimed at. The sans serif font had a curved edge which looks modern and fresh, connoting once again to the semantic field and motif that the magazine tries to imply, of fresh and new/up to date, again appealing to the fans who wan to know about new artists as well as the classics they fell in love with. Finally the block capitals also appeal to the predominately male audience. 

Main cover line - Uses sarif black font and the name "Dave Grohl" as the largest section appealing to all of his fans. 

Puff -  Red circular sticker would stand out, and it also claims to have 159 reviews would appeal to the hardcore reader and music fans as this is a good attribute to have. This gives readers confidence that they are still reading the best magazine, or for any newcomers they get that appeal to read the magazine. 

Freebies - CD called free spirit that intertextualy links to a nirvana song meaning more nirvana are going to want to buy the magazine. This allows the reader to enjoy maybe a different genre that they haven't tried before and because it is free, they have nothing to lose

1/11/18 

Representation 

L/O: to explore the concept of representation in music magazines 
Stereotypes

Teenagers: Lazy, moody, rude, smelly
Men: Sexist, strong, short hair, go out to work.
Americans: Fat, law system is corrupt, racist, Guns everywhere, loud. 
Lesbians: Short hair, masculine, society dislike them.
Women: Stay home cook and clean. Weak, both minded and physically.


Connotations

Hair: Messy and chilled shows he is careless and chilled 
Guitar: He plays it, but doesn't care to much about it
Expression: He is calm, happy, humble, friendly
Tattoos: Rebellious, anti stereotypical, not typical pop star.



Age: 40-50
Gender: male
Ethnicity: black
Genre: rap/hiphop
Personality: Wealthy, well known
Genre stereotypes: 

5/11/18                      

Representation

L/O: To create a magazine cover showing an understanding of representation 

WWW: I followed the genre codes, I followed the magazine layout and added a freebie 

EBI: Editing, background and probably the font colour  

8/11/18

15/11/18 

MUSIC VIDEOS
L/O: To research chosen case studies and how they are represented 

Case studies

• PERFORMANCE- In a performance video the artists perform in the video, singing, dancing, etc.
• NARRATIVE- In a narrative video they always have a story line. 
• CONCEPT- No performance or narrative, just a film sequence or a still picture
• ILLUSTRATION- What they sing in the lyrics you see in the video happening 
• AMPLIFICATION- There is some link between the lyrics and the narrative of the music video 
• DISJUNCTURE- No relation between the lyrics and the video 

Music video case study 2

19/11/18

MUSIC VIDEOS AND TERMINOLOGY

DVVS

L/O: To explore media terminology used to analyse exam tests

SEE TERMINOLOGY PAGE



22/11/18

MUSIC LANGUAGE 

L/O: TO EXPLORE THE USE OF MEDIA LANGUAGE IN MUSIC VIDEOS

2)In Sk8er boi they use close ups of Avril Lavigne as she is the main singer. 

1)In uptown funk they use low camera angle shots as the song is about street cred and who is the coolest. The significance of this is it makes them look bigger.

3) In music videos some directors, may also put in some film techniques, to almost boast his skill. in this its the CGI.

 29/11/18

Media analysis in music videos

L/O: to explore and analyse the use of media language in chosen case studies

Analyse the Media Language in your music videos. How are they similar/different. 

Uptown Funk:

• Do artists perform: Yes, to the audience
• Is there a sense of naturalism created through use of MES and setting?: Yes and no. The setting does however the way the singers look it isn't.
• How does it follow genre convention: The people are very jazzy, hyped and bright colours, this follows hip hop and pop conventions.
• Is diegetic sound used and why? NO
• Does the editing match the pace of the song? Does it change between the performance and narrative sections? Are special effects used? Why? What transitions are used and why? Yes the editing does match the pace. Yes it does change between narrative and performance. Yes special effects are used in the club to show setting. None
• Is the narrative linear and developed or montage? Montage.
• Is the camera work smooth and controlled or handheld and documentary style? Smooth and controlled
• Is colour saturated or de-saturated? Very saturated because they use bright colours.
• What values does it promote? They are promoting jokes 
• In what ways does it follow conventions of tv and film with the setting and MES? It has streets in it.

If i were a boy 

• Do artists perform: No
• Is there a sense of naturalism created through use of MES and setting?:  Yes through the party and police station
• How does it follow genre convention: Shows a women heartbroken, and a man doing something wrong
• Is diegetic sound used and why? at the start when Beyonce talks
• Does the editing match the pace of the song? Yes  
• Is the narrative linear and developed or montage? Montage    
• Is the camera work smooth and controlled or handheld and documentary style? documentary 
• Is colour saturated or de-saturated? De-saturated
• What values does it promote? Not to cheat 
•  In what ways does it follow conventions of tv and film with the setting and MES? female is lesser than males 

6/12/18

Analysing music videos

L/O: To analyse representation in music videos. 

Bruno Mars uptown funk

• What sexuality is assumed if it covers love? Stereotypically it would be a straight female.
• What ideal or values does it celebrate or highlight? It celebrates/highlights being yourself and being happy.
• How is race represented? Almost all of the people shown are a darker ethnicity, and so it shows black people as stereotypically happy.
• How is gender represented? How is age represented? They are all male and roughly middle aged. I can see this from the clothes they wear.
• How is disability represented? It isn't which could show that they aren't the target audience. 
• What stereotypes are used (people,places,events?) All men with cars looking at women's curves.
• How are the artists represented? Really fun, chilled and rich
• How is the US or UK society represented? It doesn't specifically state where they are however they are on a street and are just roaming it as free as they like.
• What is shown as attractive in the video? Having money.
• Are any messages being sent out? To be yourself and be happy. 

If I were a boy-Beyonce

• What sexuality is assumed if it covers love? Straight Female

13/12/18

Exam Practice

L/O: To review representation of videos and practice exam style questions


Similarities 
Both have urban location. Gives sense of naturalism. Highly stylised. Both use intertextuality. The streets. Show treatment of Women in different ways. Heterosexual attraction. Masculinity as sexually predatory. America is urban and diverse. Stereotypical gender representation. 

Differences

One is diegetic one isn't. One monochrome one saturated. One humorous one serious. Emphasises movement one doesn't. One linear narrative one montage. One shows male and female inverted roles. One shows objectifying women one doesn't. 

Exam Practice
Explain one way in which music videos use media language to differ from each other. Refer to one example of contrasting media language in two music videos you have studied to support your answer. 


One way that the two videos contrast is there use of mise-on-scene. In Uptown funk the colours of their clothes. Their clothes are very saturated and the urban location in which it is set is very bright. This sis done to show the brightness of their lives and how they are very boastful; about their money. 

However in the Beyonce song - if i were a boy



10/1/19

Exam Practice

L/O: To review representation of videos and practice exam style question 

10/1/19

Radio One Live Lounge 

L/O: To research the radio industry and BBC Radio 

1) The BBC run 10 radio stations

2) The BBC run 17 regional radio stations 

3) Its work is funded principally by an annual television licence fee which is charged to all British households, companies, and organisations using any type of equipment to receive or record live television broadcasts and iPlayer catch-up.
4) Commercial radio stations 
5) Heart, Pirate FM, Smooth, Classic FM and Capital FM

6) Radio in car, online and just normal radios. 

14/1/19

Live Lounge

L/O: To explore how BBC Radio 1 meets its PSB remit and meets the needs of it's target audience.

Public service broadcasting (PSB) - refers to broadcasting that is intended to public benefit in stead of just being for profit. 

Radio
The brand identity informs their house style. This effects the feel of the station.

The audience are clearly addressed by the presenters, e.g 15-29 get a 27 yr old presenter etc. Language is informal, some slang, intertextual references to popular culture. The DJ's that start off on radio 1 will go onto radio 2 once they are too old. It is meant to entertain and engage a broad range of young listeners. Target audience 15-29 yr olds. Support young artists especially those from the U.K. Provides a platform of live music. 

Radio 1 website:

The main body of the website shows musicians and upcoming artists as well as songs that have been recently played and some tabs to do with sport for those into it. 

Colour palette - It is bright and has many different colours. Quite explosive.

Images used - Pictures of artists both famous and upcoming

Content- has a wide range of music that you can play and has many other quizzes. 

Convergence - The merging of previously distinct media technologies and forms due to digitalisation and computer networking. E.G Smart speakers.

BBC Radio 1: The live lounge can be accessed via the commercial platform Vevo. What advantage is there for 1) the BBC 2) Vevo and 3) the audience.

For the BBC it gains them more publicity and money as Vevo will pay them for the rights to distribute it. Vevo gain another platform in which they will gain money and the audience have an easier access to the certain thing they would like. They can also go back over and over again and look at whatever they want, whereas on the BBC its hard as it only stays for a short amount of time. The audience have a choice. 

17/1/19

Regulation

L/O: to explore how the BBC is regulated

The radio industry is regulated by OFcom, who also cover the TV industry. 

Ofcom has wide-ranging powers across the television, radio, telecoms and postal sectors. It has a statutory duty to represent the interests of citizens and consumers by promoting competition and protecting the public from harmful or offensive material.

We have defined plurality as ensuring there is diversity of viewpoints available and consumed across and within media enterprises. 

Protection of under 18's. 

Material that might seriously impair the physical, mental or moral development. 
Reasonable steps to protect under 18's e.g watershed 

The show would be a music awareness talk show where you can tweet or phone in your questions about specific bands or gigs. The people then answer your questions. It will be broadcasted from vevo. The restrictions will be it is a radio talk show and no children have access to picking it. It's target audience will be 18-29 and it will show music applying to those age groups. It will also play music that is requested. It will be advertised on all sites available. Showcase ad's that will be of enquiry to the target audience. Money will also come from music quizzes we will hold and it costs 29p per phone call. 

24/1/19

Live Lounge

L/O: to analyse the structure of the Live Lounge and the audience appeal.

Hosted on BBC Radio one and BBC Radio 1 extra. Aired at the same time. Clara Amfo has presented it since 2015 and on Radio 1 Extra DJ Ace presents it and has since 2017. Being presented by 2 channels allows artists to be broadcast across two radio platforms.  Either to a more niche audience or enabling a wider audience for a band 

Clara Amfo Fact File

• Amfo was born in Kingston upon Thames, Greater London, Her father was a microbiologist who emigrated from Ghana in the 1970s. Amfo studied media arts with professional and creative writing at St Mary's University College, Twickenham.
• Starting out as a marketing intern at KISS FM, and did some voice-overs. Starting out her radio career at KISS FM UK presenting the overnight show, she quickly ascended to the Saturday Breakfast and then drivetime show, reaching audiences of 1 million on a weekly basis.
  Amfo hosted the British premiere of Red Riding Hood, Baby Driver, Tomb Raider, Kingsman and Marvel's Black Panther at Hammersmith Apolloand has reported from assorted events in the UK, including Wireless, Global Gathering, SW4 and NASS festivals. In 2012 she was nominated for a Sony Radio Award in the "Rising Star" category.
  In September 2013 Amfo joined BBC Radio 1Xtra as host of the weekend breakfast show. In 2013, she was hired as the host of MTV's weekly Official UK Top 40 and Top 20 Chart shows, as well as The Official Chart Update and Top 20. On 26 September 2013, Amfo appeared on BBC Radio 1's Innuendo Bingo.
  In 2015, Amfo became the host of The Official Chart on BBC Radio 1. In February 2015 it was also announced that she would be taking over from Fearne Cotton as host of Radio 1's mid-morning show – home of the Live Lounge – on 25 May 2015, and therefore be departing from 1Xtra's weekend breakfast show.
  In February 2017, Amfo presented backstage at the BRIT Awards for ITV2. In December 2017, she presented The Year in Music 2017 with Claudia Winkleman on BBC Two. She also presented Top of the Pops for the first time, with Fearne Cotton on BBC One.
  In February 2018, Amfo returned to the BRIT Awards backstage on ITV2.

DJ Ace 

Won a sony radio academy award. Left the radio at 2012 to do TV based things and returned in 2017 to do the live lounge.


The audience appeals to the Live Lounge because they do something different and they get to listen to their favourite bands with a lot of variety. Authentic and genuine music.

Live Lounge is different to other shows as it is different and has a huge variety of music and people shown on it.

Convergence

• Has a wide range of music that you can play and has many other quizzes. 
• Weather
• News Videos/photos
• Access other presenters
• Podcasts 
• Annual CD

31/1/19

LIVE LOUNGE

L/O: To create an effective logo considering its audience and purpose.