uses and gratifications

Entertainment:

Offers distraction from the world

Personal identity:

Helps us consider who we are; what ideas and values we identify with

Relationships:

We find things we can share and discuss with others

Information:

New information we want to know or take pleasure in knowing

Photography challenge

Giants and Monsters


















Reflections


Jump!




Looking up



Looking Down



Patterns in nature



Hand stars



Frames

The Lego Movie poster campaign

TEASERS POSTERS


They released over 20 teaser posters to pull in the target audience. the target audience were pulled in through the people they posted pictures of due to the fact that they are all past characters.



THEATRICAL POSTERS




Stereotypes are good in films as in action films if you have a big muscular man as the hero it is a good role model for young boys. The same can be said for girls


In the lego movie the directors revert gender stereotypes.








Lego movie posters use stereotypes in all there posters. In the Lord Business poster they portray him as angry and he is in all red. Red connotes to anger and this is why he is the main villain. This appeals to the target audience as he is a classic villain and everyone loves a hero/villain fight as it is a story line everyone can relate to

In the Wildstyle poster they portray her as a emo and mysterious character however she has kind loving features showing she is also a loving stereotypical hollywood girl. In usual action films the woman is seen as weak and feeble but in this she is shown as strong and a good rolemodel for women.

The Lego Movie Video Game

L/O: to explain how vertical integration benefits companies; to analyse using User & Gratification theory


https://www.lego.com/en-gb/batmanmovie/games/batman-movie-5-in-1-minigames-60939a0bb66c416baf27a1c1d176c118




5 films that made games:
Harry Potter
Lara Croft
Spiderman
Batman
The lego movie

skills development:photoshop

Photoshop skills development

LO/:To explore and develop creative techniques in photoshop

Colour popping






Graduated fade


spot removal




liquify








Text clippping mask


layer mask

Lego TV advert

1.What are the building blocks of success?
The building blocks of success are create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products; the actual content itself can be almost anything but it should stay within the spirit of the brand's image, even if it is not strictly related


2.What did Lego do right?

The company brought in Phil Lord and Christopher Miller (of 21 Jump Street and Cloudy with a Chance of Meatballs fame) to create a genuinely funny and clever movie. For those that have not seen it, there is a twist in the tale that completely fits with the spirit of Lego without looking contrived, but even without that, the zany and inventive way the story zips along is like an advert for playing with these toys. There are no rules. The limit of the story is the limit of your imagination.

3.How has it laid the foundations for future success?

The benefits of this Lego film are not just limited to the supportive spending of adults either. What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the DVD collection for years. As the child grows up, they will inevitably feel nostalgic about the films they watched as a mite and watch them again in adulthood, perhaps even showing it to a young relative and beginning the cycle again. Think about how Disney's hand-drawn classics have endured, or the acclaim that meets Pixar's more modern masterpieces; a lifetime or more of awareness is created.

Marketing of LEGO MOVIE

The lego movie uses the e-media to spread the movie around such as ads on youtube or pop ups on social media that people would constantly see. This helps to popularise the lego movie and gain more fans and get more ticket sales, in todays culture around half of the population are on social media. The lego movie uses print in many ways to gain followers of the film. They paid Mc donald's to get toys so that children get excited for the film and get they're parents to take them to the film. The warner bros soon bit the headlines on many magazines, newspapers and posters. The film did one of the smartest film promotions ever. They paid multiple companies to allow them to do all there adverts in lego for one show once and this blew the internet and chat to the roof this helped as any customer of that buisness would then check out the lego movie. The other thing they did was the film itself had amazing content. It used other characters that warner bros owned and made them inside of lego gaining hype for both the film and the other brands.