TEASERS POSTERS
They released over 20 teaser posters to pull in the target audience. the target audience were pulled in through the people they posted pictures of due to the fact that they are all past characters.
THEATRICAL POSTERS
Stereotypes are good in films as in action films if you have a big muscular man as the hero it is a good role model for young boys. The same can be said for girls
In the lego movie the directors revert gender stereotypes.
Lego movie posters use stereotypes in all there posters. In the Lord Business poster they portray him as angry and he is in all red. Red connotes to anger and this is why he is the main villain. This appeals to the target audience as he is a classic villain and everyone loves a hero/villain fight as it is a story line everyone can relate to
In the Wildstyle poster they portray her as a emo and mysterious character however she has kind loving features showing she is also a loving stereotypical hollywood girl. In usual action films the woman is seen as weak and feeble but in this she is shown as strong and a good rolemodel for women.
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